1994
The beginning
Net Is
We registered the first company in the Group - Net Is, which operates in the information technology sector. At the beginning of 2009, we sold our interest in the company.
1996
Start of the logistics activity
Movio Logistics
We started the entire supply and storage chain by founding Bultransport Logistics & Services, today known as Movio Logistics.
1997
Creativity, marketing and communications
A Team
We founded A Team — our communication and marketing agency, offering ATL, BTL, and digital services for a diverse portfolio of clients in various business areas — production and distribution of fast-moving consumer goods, finance, pharmacy, etc.
1998
The year of the leaders
MIT Press
We created MIT Press – a leading company specializing in building high-quality content, developing printed publications and websites, organizing important events for business and society.
For the first time on the Bulgarian market the MET - Management, Economics and Technology magazine was published, which since 2002 has been called Manager.
Asko
We established Asko – an importer and distributor of products of the multinational conglomerate Seagram's for Bulgaria. Its portfolio included the brands Chivas Regal, Crown Royal, Martell Cognac, Absolut, Captain Morgan, 100 Pipers, Glen Grant, Royal Salute, Glenlive, etc. We distributed products from the company's portfolio until 2000, when Seagram's changed its global business strategy, sold its beverage business and focused on the film and music industries.
Delion
We created Transimport, which in 2020 was renamed to Delion – specializing in the import, marketing and distribution of world-famous brands of beverages, wines, tobacco, and sweets.
1999
New Portfolio
Delion
We became partners with Cutty Sark.
2000
Growth
Delion
We created the Tobacco Division.
We acquired the rights to distribute products of Arnold Andre GmbH & CO.KG for the brands Handelsgold, Clubmaster, Vasco Da Gama, Independence.
We started the distribution of Henri Winterman – La Paz cigars.
We became partners with Swidish Match – Borkum Riff pipe tobacco.
2001
Global distribution partnerships
Avendi
We created Avendi – a leading company in the marketing and distribution of fast moving consumer goods – brands recognised and respected all over the world.
We started working with Guinness United Distillers & Vintners Scotland, which in 2002 was transformed into Diageo.
We became partners with LVMH Moët Hennessy - Louis Vuitton for the brands Moet & Chandon and Dom Perignon.
We acquired the rights for the distribution of the premium Dutch beer Grolsch.
We took over the distribution for Bulgaria of Nestle Waters for the premium water brands Perrier and Vittel.
Delion
We started the distribution of Borco-World Of Spirits GmbH for the Sierra Tequila brand.
2002
Step forward
Avendi
We expanded our partnership with LVMH Moët Hennessy – Louis Vuitton by starting to develop other popular brands, such as Krug, Veuve Clicquot, Ruinart, Hennessy, etc., in Bulgaria.
Delion
We started working with the products of Scandinavian Tobacco Group for the premium hand-rolled cigars such as Macanudo, Don Tomas, Cao, etc.
We started working with Swisher International Inc products – King Edward cigars and cigarillos.
We expanded our global partnerships by starting to work with Roust for the Russian Standard brand.
Movio Logistics
We became a partner of the Oil Channel by starting to regularly deliver goods to a significant number of locations in the country.
2003
Even greater progress
Delion
We started working with the Altadis products.
We established our successful partnership with William Grant & Sons by launching the brands Grant's Family Reserve, Grant's Cask Selection, Glenfiddich, Sailor Jerry, Balvenie, Hendrick's.
2004
Formula for success
Avendi
We became partners with HIPP, as for 15 years we have remained the official distributor of the brand that is a world leader in the production of baby food and goods. 3 times we have been awarded Distributor of the Year by HIPP.
Delion
With the Café Creme products we expanded our partnership with Scandinavian Tabacco Group.
Movio Logistics
We started working with Wrigley Bulgaria as we became the main distributor of the Orbit chewing gum for the Oil Channel. (In 2008, Wrigley was acquired by Mars and Berkshire Hathaway, and in 2016 it was transferred entirely to Mars).
New System
We created New System OOD – today a leading engineering company offering building automation, uninterruptible power supply and energy protection solutions. At the beginning of 2015 we sold our shareholding.
Travel Retail Distribution - TRD
We created Travel Retail Distribution - TRD Ltd. which operated Travel Value and Duty Free shops, through which we expanded our business in the travel retail market.
2005
Corporate Structuring
Corporate Center
We transformed the business into a corporate management model with the creation of a Corporate Center. In the beginning, we started with services in the field of human resources and the Financial and Accounting Department. Subsequently, we expanded our activities with the development of the Legal Department, the Resources and Fleet Management Department, the Information Technology Department, the Real Estate and Facility Management Department.
Avendi
We started working with Ferrero S.p.A., and its portfolio included the brands Nutella, Tic Tac, Kinder, Butterfinger, Crunch, etc.
We added Glenmorangie to our portfolio after LVMH Moët Hennessy – Louis Vuitton acquired the popular brand.
We received the "Most Innovative Realization" award from Diageo.
2006
A year of new partnerships
Avendi
We attracted another leading manufacturer – Kotanyi. We worked together until 2020, as in 2008 we received the Kotanyi Fastest Growing Market award.
We expanded our partnership with Nestle Waters by adding the Acqua Panna and San Pellegrino premium waters to our portfolio.
We started working with Proximo Spirits as we developed some of their popular brands – Bushmills Irish whiskey and Jose Cuervo tequila.
We received the prestigious Diageo's Partner of the Year Award for Central and Eastern Europe.
Delion
We signed a contract with Brown-Forman for the brands Jack Daniels and Finlandia. We distributed the Brown-Forman products until 2014, when the company signed a global contract for several markets.
2007
An investment in the future
A Team
After in 2006 Avendi received the prestigious Diego's Partner of the Year Award for Central and Eastern Europe, for the first time in Bulgaria we organized the event Diageo Europe – Annual Conference and Awards.
ABC KinderCare Centre
We opened ABC KinderCare Centre – a chain of educational kindergartens, working with embassies, international companies, and Bulgarian families.
Avendi
We started the distribution of Filippo Berio.
We acquired the distribution rights for Monin.
We won third place in the Small and Medium Companies category in the survey for Best Employer in Bulgaria for 2007 conducted by Hewitt Associates, along with its Bulgarian partner Monday Insight.
We received the Best Market Result Award in the Scotch category at Diageo's annual conference for double-digit sales growth for Johnnie Walker, as well as for the growth of the J&B market share.
Delion
We started the distribution of the Underberg and Pitu brands – part of the Semper Idem Underberg GmbH portfolio.
We became partners with Clontarf Whiskey Company.
We acquired the rights for the distribution of Green Mark.
Movio Logistics
We became partners with Nestle Bulgaria.
We became partners for Bulgaria with Eco Bulgaria – part of the Hellenic Petroleum Group.
We started working with OMV Bulgaria.
We also added to our portfolio Petrol with over 250 stations.
We became partners with Shell Bulgaria.
Travel Retail Distribution - TRD
We signed a contract with Fraport Twin Star Airport Management AD for operating stores at the international airports of Varna and Burgas until 2013.
2008
The art of inspiring
A Team
We organized an iconic event at the National Opera and Ballet – part of the J&B Start a Party platform. Since the organization of this event was the first of its kind in Bulgaria, we set the beginning of the concept of third-space events, implemented successively in Veliko Tarnovo, Lovech, and Varna in 2009.
Avendi
We won first place in the Big Companies category of the Best Employer survey in Bulgaria for 2008 conducted by Hewitt Associates, along with its Bulgarian partner Monday Insight.
We received the Fastest Growing Market Award from Kotányi.
Delion
We started the distribution of Davidoff Import/Export Sa cigars and cigarillos – for the premium hand-rolled cigars Davidoff, Zino, Camacho, Cuzano, Avo, Griffins.
We acquired the distribution rights of Joh.Wilh.Von Eicken GmbH.
We started the distribution of Amarula – part of the Distell International Ltd. portfolio.
MIT Press
We started the Manager of the Year competition, which was established as the most prestigious award in the business.
2009
Under the sign of partnership
A Team
We organized a large-scale festival in Dolna Malina, which brought together more than 10,000 people who participated in scenes of the U.S. film studios BUFO, with which the agency partnered at the time.
ABC KinderCare Centre
We became partners with Sofia University St. Kliment Ohridski – Faculty of Science, Education and Arts, Department of Preschool and Media Pedagogy.
Avendi
We acquired the distribution rights of:
Pilsner Urquell
Efes
Miller Genuine Draft
Riso Scotti
MAM
3M
Sacla sauces
Riseria Pigino
Arcor
Campari, Ouzo 12 & Aperol – a partnership that lasted for two years
CinZano
We received the special award – Best in the Development of the Johnnie Walker Brand from Diageo.
We received the Highest Sales Growth Award at the Distributor of the Year awards from HIPP.
We received the award for the Fastest Growing Premium Chocolate Portfolio in the Region from Ferrero S.p.A.
We were awarded second place in the Big Companies category at the Best Employer Survey conducted in 2009 by Hewitt Associates in Central and Eastern Europe.
We won third place in the Large Companies category in the Best Employer survey, conducted by Hewitt Associates in Bulgaria in 2009.
We received the Biggest 100 Bulgarian Companies Award of Capital 100.
Gebr. Heinemann Bulgaria
We signed a Joint Venture agreement with Gebr. Hainemann, as Travel Retail Distribution - TRD was renamed to Gebr. Hainemann Bulgaria.
We launched Balkansko (Bulgarian Souvenirs) concept at the Varna and Burgas airports.
MIT Press
We created and managed manager.bg – a news site with a business focus.
MeNew/Menu
We established the MeNew/Menu company, which became No. 3 on the Bulgarian market in the prepaid corporate services.
2010
The story continues
ABC KinderCare Centre
We expanded our activity by opening a new location in the region of Lozenets, Sofia.
Avendi
We became partners with Bessa Valley wine cellar and we continued the development of the Enira brand.
We received the Best Development of the Johnnie Walker Brand Special Award from Diageo at the annual meeting in Estonia – for the full development of a 360-degree campaign for the brand.
We were awarded the Distributor of the Year Award by HIPP.
We received the Best Cooperation Award at the Distributor of the Year awards from HIPP.
MIT Press
For the first time, we held Green Forum of the Manager magazine – the most important event in the country with a focus on business transformation on a global scale, dictated by the common goals for a sustainable future of the planet.
2011
A leap ahead
ABC KinderCare Centre
We became partners with the European Erasmus Plus program.
Avendi
We became partners with Nestle Purina.
We started our collaboration with the Slavyantsi winery.
We were awarded second place for Distributor of the Year by HIPP.
We won second place for Best Consumption Rate per Baby at the Distributor of the Year awards by HIPP.
For the second time we were awarded the prestigious Diageo's Partner of the Year Award for Central and Eastern Europe.
We received the Best Performance Award: Whiskey Portfolio for the Bushmills brand from Diageo.
Delion
We became partners with Maniffature Sigaro Toscano – the Toscano and Toscanello brands.
2012
Harmony of Partners
A Team
We organized the second event in Bulgaria Diageo Europe - Annual Conference and Awards, after in 2011 Avendi received the prestigious award Diageo' Partner of the Year for the second time.
We started working with Milky Group Bio and took over the entire communication strategy for positioning the Sayana brand on the Bulgarian market – a partnership that is still ongoing.
Avendi
We received the Best Marketing Campaign Award for Johnnie Walker - Keep Walking Project by Diageo.
We received the Best Use of Social Media Award from the Webit Bulgaria Digital Summit for Johnnie Walker's Keep Walking Project campaign.
We won the Efes beer competition for achieving the highest planned growth.
We received the HIPP Distributor of the Year Award for the second time.
We won second place in the Best Performance in Milk Formulas category at the Distributor of the Year awards from HIPP.
Gebr. Heinemann Bulgaria
We expanded the Balkansko concept in urban and resort shops – Varna, Golden Sands, Nessebar, Sunny Beach, Plovdiv, and Sofia.
Delion
We expanded our partnership with William Grant & Sons by also taking over the distribution of Tullamore Dew.
We started working with Bottega S.p.A. – Bottega Prosecco.
MIT Press
The website
www.obekti.bg was separated as an independent media, and the company stopped publishing the printed edition of Obekti.
2013
New Horizons
Avendi
We became a distributor of the Chibo coffee brand, which we developed for 1 year.
We received the Best Portfolio Activation in Off-Trade – Confident Mixing Award from Carrefour.
We received the Best Category Project Award for J&B from Diageo.
We won second place for Distributor of the Year in the Milk category from HIPP.
Delion
We launched a partnership on the Bulgarian market with Beluga Vodka International Limited for the brands Beluga, Veda, Belenkaya.
We added to our portfolio DS Concepts LTD – the Skinos Mastiha brand.
In the Ouzo category we start working with Distillery Pilavas Sa.
We started a successful partnership with Fever Tree.
We started the distribution of The Belgian Chocolate Group Nv – the Starbrook Airlines, Classic Wheels brands.
Edenred
We signed a Joint Venture partnership with the French company Edenred, as the MeNew/Menu company became Edenred Bulgaria.
2014
Revitalization
ABC KinderCare Centre
We introduced IPC (International Primary Curriculum) – an international educational program for children that helps them become informed, globally competent and ready-for-the-future young people.
Avendi
We added to our portfolio another brand of Bulgarian wine – Levent.
We received the Best Progress Award from Diageo in Route to Customer.
We were awarded Distributor of the Year by HIPP for the third time.
We won first place for Best Performance in Main Categories by HIPP.
We were awarded True Leader in Bulgaria by ICAP.
Delion
We became partners with Mac Baren Tobacco Company A/S – smoking and pipe tobacco with the Choice, Mac Baren, Raw, Django, 7 Seas, Amphora, Ambrosia brands.
MIT Press
For the first time we held Pharma Forum of the Manager magazine – a traditional professional event for the media, with the participation of representatives of the pharmaceutical industry, healthcare institutions, professional organizations, and the media in the country.
Movio Logistics
We renamed Bultransport Logistics & Services to Movio Logistics.
Gebr. Heinemann Bulgaria
We opened our first two sites of the Travel Free concept in Bulgaria – Kapitan Petko Voyvoda border checkpoint (Bulgarian-Greek border) and Varna Port.
2015
High Evaluation
VM Finance Group
We received three valuable awards from the Austrian
Bank Gutmann, which awarded
VM Finance Group in the following categories:
- Best Family Business in Central and Eastern Europe
- Charity Award for Central and Eastern Europe
- The best Family Business in Bulgaria
A Team
We organized and promoted the first edition of the World Class Bartender Competition – the most prestigious competition for bartenders in the world.
ABC KinderCare Centre
We opened a new location in Dragalevtsi, Sofia.
Avendi
We became a representative of the Shark energy drink.
We took over the distribution of Cono Sur.
For the second time, we received the Best Progress Award from Diageo in Route to Customer. Avendi won first place in the Johnnie Walker’s Year competition.
We won second place in the Distributor of the Year category from HIPP.
Gebr. Heinemann Bulgaria
We opened a new site of the Travel Free concept at the Gevgelija border checkpoint (Macedonian-Greek border).
Delion
We became partners with Compagnie Champenoise Ph-Ch. Piper-Heidsieck.
We acquired the rights for the distribution of Vinarska Vizba Tikves Ad Skopje.
We started the distribution of Zelanos Wines (Renval EOOD).
Movio Logistics
We expanded our portfolio of services with international logistics.
2016
An Evolutionary Step
A Team
We launched the iconic Hendrix events – conceptual, out-of-the-box events that laid the foundation for the agency's own formats.
ABC KinderCare Centre
We became a member of COBIS (Council of British International Schools) – an association that ensures the implementation of high standards in preschool education provided by highly qualified professionals, and building a safe and stimulating learning environment.
Avendi
We became a representative of the Mondavi and Clarendelle wine brands.
We received the Best Achievement Award in Measurement & Evaluation from Diageo.
We were awarded True Leader in Bulgaria by ICAP for the second time.
Gebr. Heinemann Bulgaria
We opened a new site of the Travel Free concept at the Burgas Port.
Delion
We became partners with Angostura Limited – Angostura rum and bitters.
We acquired the distribution rights for Tranquini GmbH.
We started the distribution of Casa Vinicola Zonin SpA.
We added a new brand – Idoniko, part of Domaine Costa Lazaridi Sa's portfolio.
MIT Press
2017
Keeping up with the new
A Team
We became partners with Peirre Fabre and the leading brands of the company – Avene, A Derma, Galenic, Rene Furterer, etc.
Avendi
We added the Craggy Range wine brand to our portfolio.
We received the Diageo's Excellence in Innovation Award for launching Johnnie Walker's Red Rye Finish.
For the second time we received the Best Achievement award in Measurement & Evaluation from Diageo.
Delion
We expanded our partnership with William Grant & Sons by taking over the distribution of the Reyka vodka and the Milagro tequila.
We added Dopff & Irion to our portfolio.
Movio Logistics
We created the online store
www.drinklink.bg specializing in the sale of beverages, coffee, and confectionery.
We became partners with Rompetrol Bulgaria, part of KMG International Group.
We expanded our partnership with MARS Bulgaria.
A Team/Avendi
We won the iconic Effie award – Effective Social Media Campaign for the World Class Bartender Competition, which for the first time used video content to promote a brand on social media.
2018
A look to the future
A Team
We created an independent digital services unit – management of social networks, Google Advertising, digital campaigns, digital creative, etc.
Avendi
We became partners with the Italian company Artsana for the distribution of the Chicco brand.
We started the distribution of the Greek ouzo Babatzim.
We were granted the Best Market Transformation Award for the overall improvement of Route to Customer and Measurement & Evaluation by Diageo.
We were granted the Sustainable Business Growth Award by Unilever Foodservice.
Gebr. Heinemann Bulgaria
We opened a new site of the Travel Free concept at the Kalotina border checkpoint (Bulgarian-Serbian border).
Delion
We started the distribution of Landewyck Tobacco Belgium – premium hand-rolled Patoro cigars.
We became partners with Campari International SRL – Wild Turkey bourbon.
We were awarded third place in the Alcoholic Beverages category - Grant's Stand Together.
MIT Press
For the first time we held a Banking and Finance Forum, which brought together bankers, financiers, small and medium business owners, leading economists and practitioners in the modern financial services sector for a dialogue on important topics in the area of business and the future of money.
2019
Boldly moving forward
ABC KinderCare Centre
We opened a new location on Buntovnik Str., Lozenets Region, Sofia.
Avendi
We became partners with the Italian company Kraft Heinz Company for the Plasmon brand.
We were awarded the Excellence in Innovations Award by Diageo for the successful launch of a new product.
Delion
We became partners with Promotorzy Trading Spółka – Retros cigarillos.
We became partners with Heineken Brouwerijen B.V. for the Krusovice and Moretti beer brands.
We expanded the distributed portfolio of Bottega S.p.A. – the Limoncino , Pistacchio and Raspberry liqueurs.
We received two awards from the Favorite Brands ranking in the following categories:
- First place in the Alcoholic Beverages category for Grant's Triple Wood.
- Third place in the Alcoholic Beverages category for Glenfiddich.
Gebr. Heinemann Bulgaria
We opened a new site of the Travel Free concept at the Kulata border checkpoint (Bulgarian-Greek border).
MIT Press
At the initiative of MIT Press, the first and so far only representative sociological survey was conducted, which measures the Happiness Index in Bulgaria. The results were presented at the Happiness of the Nation Public Conversation event.
We held the first edition of the Responsible Manufacturers Forum, which brought together producers and traders, representatives of industry organizations and scientific experts who identified strategic actions to address the challenges to product quality and safety.
Movio Logistics
We expanded our partnership with SHELL Bulgaria as a logistics company of the Loyalty Programs of the gas station chain. Movio won SHELL's international partners, who also trusted us with the import of the products.
2020
Recharge
Avendi
We became partners with Artsana and Recaro Kids S.R.L. for the Recaro brand.
Delion
We announced the rebranding of Transimport with the new name of the company – Delion.
We expanded our confectionery business by acquiring the full distribution of The Belgian Chocolate Group Nv.
We became partners with J.C. Newman Cigar Co. – Brick House, Quorum, La Flor The Luis Martinez, etc. hand-rolled cigars.
We became partners with Halewood Artisanal Spirits for the J.J. Whitley gin brand.
We were granted four awards from the Favorite Brands ranking in the following categories:
- First place in the Alcoholic Beverages category – Tullamore D.E.W.
- Second place in the Alcoholic Beverages category – Grant's Triple Wood
- Third place in the Alcoholic beverages category – Belenkaya
- Brand Manager of 2020 in the Alcoholic Beverages category – Tullamore D.E.W.
MIT Press
We introduced a hybrid way of holding all events, which helped us significantly expand the range of the audience.
Movio Logistics
We became the main partner of Lukoil Bulgaria.
2021
Differences and Innovations
A Team/Avendi
We received the Best Practice Award for the Chandon Garden Spritz Launch Campaign in two of the categories of the competition between the internal markets in Europe, organized by
LVMH Moët Hennessy – Louis Vuitton for the launch of the new product
Chandon Garden Spritz:
- Best E-retail campaign
- Best On-trade activation wave
Delion
We became partners with Agio Sigarenfabrieken – Mehari's, Panter, Agio cigarillos.
We expanded our portfolio with two new beer brands – Sol and Desperados.
We also added a new brand gin – Votanikon, part of the portfolio of DS Concepts LTD.
We were awarded first place in the Best New Product Alcohol category at the Progressive Awards of the Progressive – J.J. Whitley Gin magazine.
MIT Press
We created
www.zinzin.bg – a platform for online reading of the printed publications and subscriptions.
We thematically expanded the scope of the Future of Money Banking and Finance Forum. We held it for the first time in two conference days, including leading experts in the banking and financial sector who analyze leading topics at regional and global level.
We created a Boiling Point – the Debates of the Manager magazine – an event in a new format in which important issues of public importance were discussed, and the participants won with arguments and preliminary preparation.
Obekti.bg – we developed the podcast series You and Science.
Movio Logistics
We signed a contract with Mars Bulgaria for the distribution of their full portfolio. Movio became a major partner of Mars in the Pet Food segment.
At the end of the same year, we signed a distribution agreement with Mars Incorporated Bulgaria.
We established ourselves as the main logistics partner of the petroleum chains in Bulgaria. Our clients include: Lukoil, Petrol, Eco, Omv, Shell (Loyalty Programs), Rompetrol and Gazprom.
We became the main logistics partner of KLR – a Slovenian company that organized loyalty programs for the Oil Channel and Modern Trade.
A Team/Delion
We received the Best Practice Аward for concept and realization in the Grande Composition international campaign, organized by William Grant & Sons on the occasion of the world presentation of the ultra premium product in their Grand portfolio – Glenfiddich Grande Couronne.
2022
Растеж
Delion
We expanded Bottega SpA's distributed portfolio with the Cappuccino and Pannacotta liqueurs.
We expanded our Scandinavian Tobacco Group portfolio with the Peterson pipe tobaccos.
We expanded our portfolio by entering a new category – nicotine pouches. The brand is SNO, part of Arnold Andre GmbH & Co.Kg.
Avendi
Winning „Excellence In Innovation“ award from Diageo for initiatives and activities, as well as achieved results in the launch of Johnnie Walker Blonde.
Signing new contract with Proximo that places Avendi and Bulgaria among top developing markets for the partner, with priority focus on the results of the brands that surpass the category averages in the respective market.
Gebr. Heinemann Bulgaria
Opening our newest Travel Free store near Ruse Border Checkpoint at an exceptionally communicative location near the Danube Bridge Ruse.
2023
Партньорство с история
Delion
Delion and William Grant & Sons Ltd. signed new partnership contract for another 5 years of collaboration.
Signing partnership agreement with the Croatian top chocolate producer Kraš.
С нов дългогодишен договор продължава 10-годишното партньорство между Delion и бранда Beluga.
Продължаваме 10-годишното партньорството с Bottega.
Подновяваме партньорството си с Brown-Forman, с фокус върху премиалното им портфолио.
Avendi
Winning a prestigious Johnnie Walker Black Best Development Award in Eastern Europe.
Avendi и Monin продължават с нов петгодишен договор, 17-годишното си успешно сътрудничество.
Gebr. Heinemann Bulgaria
Travel free отваря нова локация на магазин в Русе и разширява мрежата си с планове за отваряне на първия си обект в Сърбия през 2024-та.
MIT Press
Празнуваме 25 години от създаването на сп. Мениджър.
