Elitsa Nikolova - media editor and Modernity in "Manager magazine, and journalist Maria Telbis received one of the five Johnnie Walker awards for innovative ideas. The prize was awarded to them for a website project that encourages reading in children and educates them in giving. Their idea was a project for a website which encourages children to read and teaches them charity. The project will receive funding from Johnnie Walker in the amount of BGN 10,000, as will the other four awarded projects. The essence of the idea is to create a platform where charitable causes can be presented, and the other thing is to publish tests on different books. If the student passes the test, he receives credits which can donate to one of the causes.
Other ideas which will receive funding from Johnnie Walker include an urban art factory, an electric bus, a new vision for school facades and an aerial bike lane. Nearly 630 proposals were submitted for participation in the Keep Walking Bulgaria contest, organized in our country by the Scotch whiskey brand. The participants had to share their personal ideas that would contribute to the progress of our country. That is why the motto of the initiative was "Every step you take is a step forward for Bulgaria". The ambassador of the campaign was the most successful Bulgarian swimmer Petar Stoychev.
A three-member jury selected the five finalists. The three members were the anthropologist Haralan Alexandrov, Konstantin Valkov, program director in "Darik" radio, and Asen Asenov, director of the festival platform of the "One" magazine.
