The Avendi Team Receives DIAGEO’s Most Prestigious Award – "Partner of the Year" for 2024.
The Avendi team has been honored with DIAGEO’s most prestigious award for 2024 – “Partner of the Year.” This marks the third time the company has received this esteemed recognition, awarded as DIAGEO’s most successful partner at the Annual Partner Conference for the Eastern Europe region, which includes over 30 countries across Central and Eastern Europe and Asia.
The prestigious corporate award “Partner of the Year” is granted for outstanding holistic partner performance, reflecting DIAGEO’s key pillars: exceptional long-term relationships, overall performance, sustainable financial results, business development, partner culture, and maturity.
The award is given through a nomination and decision by DIAGEO’s top management. For DIAGEO’s partners, this is the highest possible recognition – and also the best-kept secret of the event, which this year took place in sunny Split, Croatia.
The Avendi team is extremely proud of this recognition, as it also signals a “commitment to strategic partnership and future investment,” in the words of Alexandra Mircheva, CEO of VM Finance Group.
“This recognition comes at the perfect time for us – in the year VM Finance Group celebrates 30 years on the market. This award is for the people in the company and the teams who have courage, dreams, and deliver results.”
Avendi first won the award in 2006, becoming the first company in the region to be honored. In 2011, it was awarded again – once more as the first company to receive it twice. And this year, Avendi becomes the first company ever to win it for a third time.
