We find this “a lot more” in the DNA of the Avendi company, one of the leaders in the distribution and marketing of fast-moving consumer goods business in our country. With its 20-year-old history, nowadays Avendi, part of the VM Finance Group family, is a Bulgarian representative for brands such as Moët & Chandon, Dom Perignon, Johnnie Walker, Bushmills, Perrier, Plasmon, Vegeta, Filippo Berio, Bella, and Purina. Each new partnership is a carefully analyzed move by the company. Since its inception, the company relies on clear vision and cultivates a cohesive and highly motivated team.
The founder of the company, Vasil Mirtchev, founded Avendi 20 years ago as a new project in the field of distribution, in which he sees potential for long-term business development.
"Since its foundation, the company has had a strategic view with a long-term perspective for development, following the market trends, and predicting consumer demand," confirms Avendi manager Hristo Boychev. Avendi expands its brands portfolio with great dynamics, but adds only those products and services in which it sees long-term and sustainability. These are values that were laid down in the foundations of the company by the founder of Avendi, Vasil Mirtchev.
"Over the years, we have received many proposals for partnerships, but the team and I go through them carefully and then make a thorough assessment whether they fit into our strategy and model of work", says Hristo Boychev. He adds with confidence that when you have enough information there really isn't a difficult decision in business.
"Apparently, we are recognized as a partner that acts systematically and openly."
Every year, since the beginning, Avendi has received recognition and awards from the companies it works with, which all have global leadership positions. The awards include: for best distributor, innovations and innovative ideas implemented on the market, sustainable business growth, best market transformation, partner of the year and many others.
Companies such as Diageo and Moët Hennessy trust the Bulgarian company when testing concepts for new products on the market. Hristo Boychev recalls that this year, Bulgaria was chosen as one of the two European countries in which a whiskey concept aimed at the young audience was tested - Johnnie Walker's Johnnie Blond. Bulgaria is also one of the test markets for Chandon Garden Spritz, a brand of the Moët Hennessy company. Based on the results of these tests and the recommendations of the Avendi team, both companies have decided that Johnnie Blond and Chandon Garden Spritz will be released for sale in all global markets in 2022.
In 2013, the Avendi team implemented the Johnnie Walker "His Majesty the Taste" campaign. It's a campaign that made the number 1 whiskey brand in the world the preferred one in Bulgaria as well. Another remarkable campaign is one for the Bushmills brand and specifically the Bushmills brothers - the authentic and genuine friendship. During this campaign, Bushmills gained a record market share and established itself among the leaders in the Irish whiskey category on the Bulgarian market. It is no coincidence that Bulgaria is currently in the Top 5 countries in the world in terms of sales of the Bushmills brand.
At Avendi, she necessarily depends on team spirit, open communication and the desire to create opportunities for each employee to have the perfect position for him. The position that will motivate him and allow him to express his strongest qualities, acquire new knowledge and become better.
Nowadays there are employees with more than 10 and even 20 years work experience in the company which is a testimony to the opportunities that Avendi creates for its team. Some of these employees are Slavka Ancheva, Commercial Marketing Manager in the Beverage division, who is also the Employee of the Year for 2019 in the VM Finance Group Recognition Program, which Avendi is a part of. She has been in the Avendi team since 2012, and has been working in VM Finance Group since 2010. "I love all brands the company works with. The other thing that motivates me is the team. Avendi as a company has always had a close-knit team of professionals – something I believe is the key to success.” 
"In order to work well, I have to be a part of a strong and motivated team that craves challenges and victories", confirms Hristo Boychev. He also believes in one more thing - that every single member of the team should feel important and be able to calmly and confidently share their position and ideas. A natural aspect of working in a company that builds its success on well-informed decisions.
Because we know that they are always taken together.
