On October 14th the passenger terminal of Varna Sea Station welcomed special guests and customers of Gebr. Heinemann Bulgaria, part of VM Finance Group. The occasion was the opening of the expanded and modernized store from the unique concept of the Travel Free chain.
The company invested over BGN 600,000 to transform the store, adhering to Gebr. Heinemann's latest Look & Feel concept.
In addition to the complete renovation and refurbishment of the store, customers can also enjoy a host of new brands and products, with particular attention paid to creating a new customer experience.
"We are proud that the most successful Travel Free store has opened in Varna, where we have a uniquely established know-how. Subsequently, this know-how has been introduced in the rest of the stores throughout the country. Currently Gebr. Heinemann Bulgaria has 8 stores at the borders in Bulgaria and in Republic of North Macedonia and is about to open its ninth store in a couple of days - Travel Free "Danube Bridge - Ruse", said the manager of Gebr. Heinemann Bulgaria, Assen Assenov. Among the formal guests of the event were Alexandra Mirtcheva, Executive Director and Chairperson of the Board of Directors of VM Finance Group, Tihomir Todorov, Chairperson of the Board of Directors of the Port of Varna EAD, Mario Smerkov, Regional Governor of the City of Varna, Commissioner Dian Ivanov, Director of the Border Police at the Varna border crossing, Valentin Kostadinov, deputy head of the Port of Varna Police Department, Atanas Mihov, director of the Varna State Border Police, Assoc. Bozhidar Chaparov, deputy rector of the Varna University of Economics and many others.
Gebr. Heinemann Bulgaria operates as a joint venture partnership between VM Finance Group and Gebr. Heinemann, the European market leader in the Travel Retail industry. As a distributor, Gebr. Heinemann supplies over 100 countries. In the Travel Retail sector, the company operates more than 330 stores of the Heinemann Duty Free & Travel Value concept. It also operates licensed fashion brand boutiques and concept stores at 79 airports in 29 countries, "Travel FREE" border stores and stores on board cruise liners.
