Two awards for the Avendi team at the European Distribution Awards 2024, organized by LV Moët Hennessy – for “Best Return on Investment (ROI) Campaign” – for the outstanding collaboration with Chef Sevda Dimitrova and the French champagne brand Veuve Clicquot, as well as the award for “Best Digital Campaign” – for the inspiring digital presence of the Scottish whisky Glenmorangie.
These awards are yet another recognition for Avendi for its achievements and high standards in implementing effective marketing strategies to promote the premium brands in its portfolio.
In Bulgaria, the popular champagne brand Veuve Clicquot, known for supporting the success of women worldwide, partnered with Chef Sevda Dimitrova, winner of the second season of MasterChef Bulgaria. As part of the activation, she presented a special signature brunch menu paired with Veuve Clicquot Yellow Label.
In addition, Chef Dimitrova was invited to participate in the regional program for talented female chefs, aimed at encouraging innovation and creativity in gastronomy. The first event of the initiative Solaire Tables by Veuve Clicquot took place in Zagreb, where five leading female chefs from Bulgaria, Croatia, Slovenia, Hungary, and Romania prepared a unique regional dinner. The name Solaire is a reference to the iconic yellow color of Veuve Clicquot, symbolizing optimism and new opportunities.
In the “Best Digital Campaign” category, Avendi was recognized for the inspiring digital presence of the Scottish whisky Glenmorangie. The campaign was awarded for achieving impressive results and high efficiency in digital investment, significantly surpassing the set goals for engagement and return.
