Significant International Recognition for the Avendi Team, Part of VM Finance Group
The Avendi team has once again demonstrated its professionalism, efficiency, and strategic thinking on a global level. The company has secured a leading position among Proximo’s top partners, surpassing competition from dozens of countries. At the heart of this success are the year-round activations for the premium whiskey brand Bushmills throughout 2024, which earned a Silver Proxies Award at the prestigious Best Practice Awards.
The award for overall brand activation was given in competition with other partner markets of Proximo, with Bulgaria emerging as the winner among countries from the Europe, Middle East, and Africa (Partners Markets Cluster). This recognition positions Bulgaria among Proximo’s strongest partners, alongside established global markets such as Australia and Japan, and stands as a testament to the professionalism and dedication of the team.
The recognition is based on the effectiveness and creativity of the Bushmills campaigns, which delivered strong commercial results and outstanding performance amid a changing and challenging market environment. Central to these achievements is the creative approach of Avendi’s local marketing team, which strategically blends global vision with local expertise – a key ingredient for success. The strong synergy and balance between consumer and trade marketing activities also played a crucial role, demonstrating the sustainability of the operational model, the partner’s recognition of the team’s efforts, and a signal of consistency and reliability.
The award is also a recognition of the team’s agility. Despite a rapidly evolving market landscape, they continue to grow the Bushmills brand and successfully adapt their market approaches to emerging challenges.
