Avendi, one of the leaders in FMCG distribution and marketing in Bulgaria and part of VM Finance Group, has presented its new corporate identity. This is a natural step in the company’s development, reflecting its well-established leadership position as a trusted and stable partner on the local market. At the same time, it highlights its key role as a strategic partner to global companies such as Diageo, Proximo Spirits, Louis Vuitton Moët Hennessy, Nestlé Waters, Monin, Chicco and Tabasco, with whom it has built long-term and sustainable partnerships.
“To continue growing sustainably and to strengthen our leadership position, we must move forward with long-term vision for the future and determination toward a new identity. It reflects both the strength of our tradition and the spirit of entrepreneurship and innovation deeply embedded in the culture of VM Finance Group and Avendi since their very inception. Determination and dynamism are values that will be evident in every next step we take toward investing in business expansion,” said Alexandra Mircheva, CEO of VM Finance Group.
The new brand identity preserving brand awareness while introducing a more mature, internationally oriented, and conceptually refined appearance. It has been designed as a clear expression of stability, trust, and long-term vision – values that lie at the core of AVENDI’s operations.
At its center stands the logo - integrating an element of an unlocked padlock that smoothly transforms into a bridge. This visual metaphor clearly communicates AVENDI’s role as a reliable and active intermediary between global brands and local markets, as well as between people, products, and opportunities.
More about the rebranding you can read here: тук.
Rebranding video you can watch here: тук.
