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09.06.2016 VM Finance Group announce 100% acquisition of Heinrig Food & Beverages

Heinrig Food and Beverages was formed in Romania in 2015 as a 50/50 joint venture between the travel retail Gebr. Heinemann SE & Co. KG and VM Finance Group AD, a major Bulgarian economic group, consisting of 11 companies. One year later VM Finance Group acquires 100% of the assets of the company in order to focus further its efforts into establishing Heinrig Food & Beverages as a market leader and to mark its intention for international growth.

Heinrig Food & Beverages established as a 50/50 joint venture between Gebr. Heinemann and VM Finance Group combined the international best practices of Gebr. Heinemann and the practical experience and profound knowledge in FMCG marketing and distribution of VM Finance Group. The achieved synergy provided the precondition of the creation of a new potential star on the Romanian market.

After the successful collaboration between the two companies resulting in the strengthened position of Heinrig Food & Beverages, VM Finance Group took the decision to acquire 100% of the shares of the company. VM Finance Group, as a sole owner of Heinrig Food & Beverages, will now be able to focus even more efficiently on the continuous development of the Romanian company, using the in-depth understanding and know-how of managing global brands from Bulgaria and transferring this model to Romania. Being the newest addition to the Bulgarian economic group, the company will strive to obtain the long-term strategy of the group which is to be a leader in every industry it is operating in. Being the first company of the holding outside Bulgaria, Heinrig Food & Beverages will provide VM Finance Group with the opportunity to reach new heights in its history and to enhance its future growth and regional expansion.

“Our plan is to build on the strong current portfolio of Heinrig Food & Beverages and expand it substantially using VM Finance Group’s long-term relationships with renowned brand owners from around the world and to create an industry leader in Romania. The prospects for Heinrig Food & Beverages’s continued growth are excellent, ensured by the solid corporate values of VM Finance Group, the strategic mix of different brands, the solid financial background and an experienced, professional team that is proactively seeking to develop the business together with our partners. Given our outstanding management team, we are committed to further investing on the Romanian market” said Vassil Mirtchev, CEO and Chairman of the Board of Directors of VM Finance Group.

About Heinrig Food & Beverages

Heinrig Food & Beverages, a leader on the Romanian distribution market, is a company specialized in spirits, wines, confectionary, and tobacco products.

The company was part of Heinrig Distribution until the beginning of 2015 when it separated as a standalone entity, to ensure continued growth on the Romanian market for premium brands belonging to more than 30 companies around the world. The Company partners with Zwack Unicum NyRt, Underberg AG, STROH Austria Gesellschaft MBH, Borco International GmbH, Belvedere Group, Marchesi Antinori S.p.A, Champagne Taittinger, Freixenet S.A, Casa Vinicola Zonin, E.&J. Gallo, Peter Lehmann Wines, Lafite Rotschild, Rausch Schokoladen GmbH, Jelly Belly Candy Co and others.

The company carries on the impeccable reputation of its origins set in 2004, with high value put on integrity, quality of service and excellence in distribution and management.