13.12.2011 Avendi entered toys business

Avendi has added a new brand to its existing portfolio – interactive educational toys Thinkle Stars, which speak in Bulgarian. The product line consist of 21 toys suitable for children from 6 months to preschool age. The toys ask educational questions about letters, numbers, animals, colors, shapes, professions and many other, this way developing children’s thinking, logic and observation.

“Play to know” is the slogan of the brand that fully reveals its essence – both entertaining and educational.

The toys origin is French – the electronic components that support the language in them are being manufactured in France, while the production cycle ends in China under the supervision of a team of French engineers. After the production stage the toys pass quality and safety control to the international group for control and certification of goods and services SGS. Therefore all partners of the brand are confident in the quality of its products, each accompanied by a complete set of certificates. 

Avendi accepted the challenge to launching Thinkle Stars, because it believes in the success of innovative products, as well as in its ability to boost them into the market, developing distribution synergy with the other brands for children in company’s portfolio - Hipp and МАМ.

Thinkle Stars has many advantages over its competitors:

-       The brand offers the biggest portfolio of interactive educational toys in Bulgarian, the greatest product range for preschool age, that prepare children for their first test- primary school;

- The toys are positioned in the middle price segment;

- The high quality of the toys is guaranteed;

- The brand has created year-round communication plan to promote early learning through play;

- Thinkle Stars is a friend of children and parents in the process of early learning.

Thinkle Stars are already available in the trade network.