[18.02.2012] Children of "Slavia" won the hockey tournament for "Florina" cup
Hockey tournament for "Florina" cup draws thousands to "Slavia" hall on February 18. The tounament was held in memoriam of Kiril Vajarov, former national team goalkeeper of the whites, for whom he played until his death in 2009. The competition involved over 100 children from 4 to 14 years from schools and kindergartens in the capital. Over eight games were scheduled for the tournament. At the end all children have received awards - the youngest players, the fastest halfbacks, the best defenseman’s and goalies. At the final Slavia’s junior team overcame with 4:3 the NSA team in dramatic match. For the third place hockey team of "Levski" beat CSKA with 3:0. The opening was attended by parents and sports enthusiasts and the CEO of "Florina" Dimitar Gurdjilov. [more]
[29.09.2011] JOHNNIE WALKER® Inspire Bulgarians to walk for three innovative ideas
Today, Johnnie Walker launches the Keep Walking Project - a new campaign that encourages the people of Bulgaria to show their support for a series of pioneering initiatives that present some of the ways we could embrace new thinking to make a positive impact on the world we live in.Fully conceived and curated by Johnnie Walker, the Keep Walking Project gives further expression to the brand’s passionate belief in the power of progressive ideas such as those which enabled three generations of the Walker family to grow a small grocery store founded in 1820 into the world’s number one Blended Scotch Whisky brand. According to a survey, conducted this summer, 62% of the people in Bulgaria think that the experience they have gained in the implementation of a project is more important than the project results. Simultaneously, 88% of the people believe that, by combining our efforts, we can achieve more. Based on these two statements outlining the change in the modern conception of success, the Keep Walking project will provoke Bulgarians to choose one of three initiatives that will be implemented in spring 2012. Because of its bold and innovative ideas in his work, which has gained him recognition both in Bulgaria and abroad, ambassador of Keep Walking project will be movie director Yavor Gyrdev. He is the first Bulgarian chosen to participate in a Johnnie Walker’s campaign and to motivate people to be a part of it by giving personal example. Keep Walking project will give new meaning to the daily walking by making it an expression of personal contribution to the implementation of innovative initiatives. Therefore, it provokes people to walk and donate their steps for innovative ideas that they want to be implemented in Bulgaria. There are two ways of doing that - through a specially designed free apps for iPhone and Facebook, which can be found on www.keepwalkingproject.com. iPhone counts and collects each physical step that was taken using a built-in accelerometer, while virtual steps in Facebook are counted through a series of fun tasks. In these two ways people can support one of the following initiatives until November, 3th. Pavegen: Power creation using only your footsteps With Pavegen’s pioneering paving slab, the energy from our everyday walking can be harnessed to generate renewable electricity. [more]
